Hej, I'm Anna Wikström, a Senior UX Designer creating amazing player experiences in AAA games!
9
YEARS IN GAME UX
5
AAA GAMES
4
GAME STUDIOS
HI, I'M ANNA!
CAREER
I'm a Senior Games User Experience (UX) Designer that recently helped IO Interactive in Brighton ship the game 007: First Light. Last year released Mafia: The Old Country, the 4th game in the Mafia franchise.
With 9+ years of game dev experience, creating early MVP designs, developing solutions for player needs, owning feature designs, collecting feedback, improving designs from it, solving detailed player problems & designing layouts and HUDs.
I'm driven to create delightful player experiences where play tests & feedback drive iteration and create more accessible games. Games should be easy, clear, and delightful for everyone to use, NOT just for some people.
PERSONAL
Hej Hej! (That is hello in Swedish)
I thrive in fast-paced environments where creative teams are driven to find new smart solutions to the games that we all love playing so much. I see change as an opportunity to grow and learn something new.
Playing games has always been a part of my life, but I have a special love for magical games in immersive worlds. A dream project for me would be to work on a magical open-world game.
Studios & clients I have work with:
MY SKILLS
WIREFRAMES & MOCKUPS
Visualise early concepts & ideas for better communication and fast iteration.
GAME UX DESIGN & RULES
Designing video game frontend menus, menu structures, HUD & game modes following UX rules.
LEAN UX & PLANNING
Strategy for an iterative process during planning & development to meet milestones & short deadlines.
ACCESSIBILITY
Accessible design and deciding on the settings to implement for publisher compliance and player need.
MVP PRIORITY
Sets the structure and priorities needed for milestones, gameplay goals & tech limitations.
FAST ITERATION
Effective problem solving, asking the right questions to the team, fast sketches exploring solutions for iterative design.
LIVE (GAAS) SERVICE
Experinece working on a Live game, planning and designing for updates and additional content such as Photomode & Game modes.
CROSS PLATFORM
UX Strategy, controls design & UI principles for games on Gaming Consoles, PC and mobile.
UX WRITING
Clear and concistent writing for Tutorials, menus, and instructions for players.
I TEACH GAME UX DESIGN!
I teach Game UX design in the Newsletter 'Quest for UX' and the website 'Learn Game UX Design!'
What is this for:
This is to spread knowledge about UX for games and provide a platform and resources for people to learn practical UX skills!
Who is it for:
This is for anyone that want to level up their UX skills: Beginners, Indie devs to anyone working in AAA.
I have big plans for the future! Join Newsletter to be updated!
PUBLIC SPEAKING
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Did a Talk and 1to1s with aspiring young Game Designers at Get into Games: Brighton 2026, 31st March.
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I did a recorded Talk (will be available at a later date) for 'Game Ground Berlin' at the event in Berlin on stage in November 2025.
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I've talked at several video game career events with Creative Assembly to inspire the next generation of designers looking to get into game development.
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I have also been a part of several online events where I have discussed UX design and held Q&A sessions on design & career guidance.
AN INTRO TO UI & UX IN GAMES
I made a video on YouTube talking about the difference between UI and UX in video game development:
Into Games, Game Grounds Berlin, GameIndustry.biz, Women In Games, BFX Bournemouth University, Hyper Island & several High Schools in the UK.
Get in Touch!
I'm looking for a new team to join and games to work on!
If you want an experienced AAA Game dev and expert UX designer on your team, reach out for a chat to see if we align on goals!
I'm looking in England or Sweden, and I'm open to hybrid studio work, remote work, and working as a contractor on some new fun games and new generes!
Message me here: helloannawikstrom@gmail.com