Hej, I'm Anna, a Senior UX Designer
focused on creating great user experiences in AAA video games!
8
YEARS IN GAME UX DEV
10+
YEARS IN UX/UI
4
AAA GAMES
ABOUT ME
CAREER
Hej Hej! (That is hello in Swedish)
I'm a Senior Games User Experience (UX) Designer that worked at Hangar 13 in Brighton (a cool city south of London in England) and released the game Mafia: The Old Country, the 4th game in the Mafia franchise.
With 8+ years of game dev experience, creating early MVP designs, developing solutions for user needs, how to collect feedback & improve designs from it, organizing brainstorming sessions with teams, solving detailed user problems & designing layouts for digital products.
I'm driven to create delightful user experiences where user testing & feedback drives iteration and creates more accessible games. Games should be easy, clear, and delightful for everyone to use, NOT just for some people.
I have worked Freelance, in Startup, as an Consultant, Design Agency as well as in 3 large AAA companies.
PERSONAL
I'm available for new opportunities! Large, medium or small teams that want the expertise and experience of a Senior UX Designer to make their game even better! I'm open to employment, contract and freelance.
I'm thriving in fast-paced enviroments where creative teams are driven to find new smart solutions to the games that we all love playing so much. I see change as an opportunity to grow and learn something new.
But... the Games industry is evolving, not just from technological advancements, but how we view games and how it fits into our lives. I want to be at the forefront of this more inclusive design thinking and accessible design focus. Where we design games for how people think & behave.
Playing games has always been a part of my life, but I have a special love for magical games in immersive worlds. A dream project for me would be to work on a magical open-world game.
MY SKILLS
WIREFRAMES & MOCKUPS
Visualise early concepts & ideas for better communication and fast iteration.
GAME UX
Designing video game frontends, menus, HUD & game modes.
LEAN UX
Strategy for an iterative process during planning & development.
ACCESSIBILITY
Accessible design and settings for publisher compliance.
MVP PRIORITY
Structure and priorities for Milestone goals and tech limitations.
FAST ITERATION
Fast sketches exploring solutions for iterative design and problem solving.
LIVE SERVICE
Planning & designing for additional content and live service games.
CROSS PLATFORM
UX Strategy & UI Design for games on consoles, PC and mobiles.
UI DESIGN/ART
UI design, layouts, localisation, art & animation.
PUBLIC SPEAKING
I'm a speaker at 'Game Ground Berlin' in November 2025.
I've talked at several video game career events with Creative Assembly to inspire the next generation of designers looking to get into game development.
I have been a part of several online events where I have talked about UX design as well as Q&A discussions about design & career guidance.
GameIndustry.biz, Women In Games, Into Games, BFX Bournemouth University, Hyper Island & several High Schools in the UK.
AN INTRO TO UI & UX IN GAMES
I made a video on YouTube talking about the difference between UI and UX in video game development:
email: anna.wii@hotmail.com